UGC Script Generator: 5 Hooks That Convert

If your ad doesn’t grab attention in the first three seconds, everything else is wasted. I learned this the expensive way—changing only the opening line took a CTR from 0.6% to 2.4%. Here are five proven hooks with scripts, why they work, and how to adapt them.

Hook 1: “Nobody’s Talking About This”

• Pattern: Information gap; insider knowledge.
• Best for: Ingredient/features, product education.
• Template: “Why is nobody talking about [feature]?” [2s pause → show product] “I’ve been using this for [timeframe] and it changed [outcome].” “Here’s what actually happened…” “If you struggle with [problem], this is what worked for me.”
• Tip: Include a brief pause; test shock vs mystery variants.

Hook 2: “POV: You Finally Found…”

• Pattern: Platform‑native relatability; relief.
• Best for: Everyday pain points.
• Template: “POV: You finally found [category] that [benefit without trade‑off]” “No more [frustration #1]” “No more [frustration #2]” “Just [core benefit], finally.”
• Tip: Use “no more” language from real reviews.

Hook 3: “I’ve Tried Everything”

• Pattern: Credibility through failure.
• Best for: Crowded, skeptical markets.
• Template: “I’ve tried [number] [category]; here’s the only one that worked.” “[Brand A]: [specific failure]” “[Brand B]: [specific failure]” “Then I found this. [Improvement + timeframe].” “If you’re tired of [problem], try this one.”
• Tip: Name competitors and specific failures authentically.

Hook 4: “What If I Told You…”

• Pattern: Curiosity loop; myth‑busting.
• Best for: Counter‑intuitive truths, surprises.
• Template: “What if I told you [counter‑intuitive statement]?” “Most people think [belief]… but actually [truth].” [Proof/demo] “That’s why this works.”
• Tip: Personalize (“you’ve been doing”) for higher impact.

Hook 5: “Me Googling at 2AM”

• Pattern: Extreme relatability; humor; vulnerability.
• Best for: Urgent/embarrassing problems.
• Template: “Me googling ‘[desperate query]’ at 2am” “I was so tired of [specific situation]” “Then I found this and [quick win]” “Now I just [easy new reality]”
• Tip: Capture the exact moment of pain; be vivid.

How to Use (4‑Week Plan)

• Week 1: Make 5 videos (one per hook); equal budget; run 5–7 days.
• Week 2: Identify winners; kill CTR <1.5%; keep >2%.
• Week 3: Variations of the winner (opening line, avatar, visual).
• Week 4: Scale winners; refresh hooks to avoid fatigue.

Common Mistakes

• Being too clever over scroll‑stopping.
• Burying the product after a long hook.
• Not matching platform language.
• Ignoring data; not refreshing.

Your next winning ad is one good hook away—start testing today.